Stop using Claudelike everyone else.Build a team of AI employees.
Three weeks, live, building your AI employees with you on screen. The same ones that handle my content, my sales follow-ups, my competitor intelligence and my weekly admin while I sleep. This is the beta before the fall launch, so it's ten founders, more of my time than any cohort after this, and the lowest this will ever cost.
Everyone's flexing their AI stack. You just want one that works.
Every guru you follow has a slide of their AI stack. A dozen logos. ChatGPT for this, something else for that, eight more tools you've never heard of doing things you're not sure you need.
So you signed up for a few. Now you've got 56 tabs open, a monthly bill for tools you've touched twice, and you still don't know where to actually start.
What none of them tell you is that you don't need the stack. You need one tool set up properly, so it runs things instead of sitting there waiting for you to open it.
That's the part nobody shows you.
Your proposals still take 90 minutes. Your follow-ups still get written from scratch. Your onboarding admin still eats your Tuesday afternoon. Your content still relies on whatever you can squeeze out on a Sunday night.
You were never behind. Someone handed you a pile of tools and called it a system.
That's what we build in this cohort. Not another tool for the pile. One Claude, set up as a team of AI employees that handles real work while you sleep.
A team of AI employees, built, trained and on shift in three weeks.
Onboard them on Call 1. Train them on Call 2. Put them on shifts on Call 3. By the time we wrap, you'll have real teammates running quietly in the background of your business. Not chatbots you open. Operators you check in with.
Operations Brief
Every weekday, 7amReads your calendar, inbox and tasks and tells you what actually matters today, before you've made coffee. However your day is shaped, you start it clear instead of reactive.
Content Engine
On-demand + weekly auto-runA voice note on a walk becomes a Facebook post, a LinkedIn post and an email in your voice. Or it maps a full week of content from your podcast, your transcripts and the posts already working for you.
Marketing Intelligence
Every Monday morningScans your niche and tells you what's landing. The hooks people respond to, the angles others miss, the questions your audience keeps asking. Your marketing stops being a guess.
Sales & Follow-up
After every enquiryEvery enquiry gets a warm reply in your voice. Every "let me think about it" gets followed up so it doesn't go cold. A discovery call, a DM, someone hovering over your booking page — it nurtures the people who were one message away from yes.
Weekly Review
Every Friday, 4pmReads your whole week across your tools. Wins, patterns, what slipped, what's coming. You close your laptop on Friday instead of carrying it into Sunday.
Those five are the core team every business needs, whatever you sell. In the cohort we build them around your business, not a template. The same engine that drafts my proposals from a call transcript will draft your session recaps, your enrolment emails, your client check-ins — whatever your real work is.
And the tools you already use — your inbox, your calendar, your booking system, your notes — get connected so they talk to each other without you copying anything between tabs. That last part is the thing almost nobody teaching this can show you, because they don't run it. I do. Every day.
The 30-day plan I hand you on Call 3 maps the next ten employees you add after we wrap. What you get back is hours. Quietly. Every week.
Coaches, consultants, therapists, and everyone running it solo. Done being the bottleneck.
- You run your own thing — coaching, consulting, a practice, an agency, or any service you deliver yourself
- You've got at least one offer that works
- You've used Claude before. Not new to it, but you've never built anything that runs
- You're tired of being the bottleneck in your own business
- You're up for being one of the first ten to build this with me before the fall
Hi, I'm Umaima.
I've spent the last seven years building the marketing systems that run behind coaching, consulting and service businesses. The funnels, the CRMs, the backends nobody sees. That's still my agency, and it's still running.
So when I sit down with your business, I already know how it works. I know where your leads come from and where they go quiet. I know what your follow-up looks like when you're behind. I know why your content dies on a Sunday night. I've been inside dozens of businesses shaped exactly like yours.
That's the part that matters here, and it's the part most people teaching AI don't have. There are a lot of very smart, very technical people online right now showing you what AI can do, who have never run a coaching business, never built a funnel that had to convert, never had to chase an invoice. They're showing you the tool. I'm showing you where it goes in a business like yours.
Over the past couple of years I've built AI systems for more than ten clients across completely different niches, and they all needed different things. That's how I know the framework holds no matter what you sell.
And I use every bit of it in my own business. Claude has run alongside me every single day for about two years. My proposals, my content, my morning brief, my lead gen. Everything I'm going to show you in this cohort is pulled straight out of my own screen.
I've also got an electronics engineering degree, so I could make this sound as technical as you want. I'd rather just make it work in your business.
Real working sessions. Not lectures. We build on screen, together.
Your Business DNA in Claude
I open by walking you through 10 workflows running in my actual business — the 7am briefing, the proposal that writes itself, the competitor intelligence system, the voice note that becomes a week of content, the sales call analysis, the Apify-powered lead gen pipeline. You watch each one fire live. Then we build your Business DNA project together: Story, Offers, Clients, Voice. By the end of 75 minutes, your foundation is in.
Build and Onboard Your AI Employees
This is where Claude stops being a chatbot. We build three skills live, picked for how you actually work: your content engine, your follow-up writer, and your morning briefing. We set up Gmail, Google Calendar and Google Drive connectors. We run your morning briefing live so it reads your real emails and calendar in front of you. You leave with three AI employees installed and a morning routine that starts working the next day.
Your AI Operating System
Everything comes together. We build the workflow that turns your calls or sessions into notes and next steps automatically, using your real transcripts. I show you the call analysis system that scores how a conversation actually went, and a lead generation pipeline running on autopilot. Then I sit with each person individually and map your custom 30-day plan. With only ten of you, that one-on-one time is the whole reason to get in during the beta.
Built to keep working long after the cohort ends.
- Three 90-minute live working sessions on Zoom
- Private Slack channel for the full three weeks — ask me anything between calls
- Pre-recorded video walkthroughs of every build
- PDF guides for every AI employee we build
- Step-by-step SOPs for every workflow
- Best-practices documents from inside my actual business
- Your custom 30-day plan handed to you on Call 3
- Bonus: Claude Power Moves cheat sheet — the prompts I use every day
- Bonus: Pre-built skill files you can install in one click
- Founding price. $297 now. It goes up for the fall launch.
- More of my time than any cohort after this. Ten people, not fifty.
- Your feedback shapes the real program. You're not joining version ten — you're building version one with me.
The same build. A fraction of the cost.
I build these exact systems for clients. Done for you, start to finish, and it runs between three and six thousand dollars.
This is the same build. The difference is you're at the keyboard and I'm next to you, instead of me doing it and handing it over.
Here's what your AI employees are replacing:
- $800+VA handling your admina month, every month
- $500+Content writera month, every month
- $300+Designer for your carouselsa month, every month
- $400Someone chasing your follow-upsone-time or recurring
Your AI employees cost about $20 a month to run. They don't quit, they don't need managing, and they work while you're asleep.
The cohort is $297. Once. And it will not be this price again, because this is the first time I'm running it and there are only ten of you.
A Saturday morning, three weeks from now.
You wake up at 7am. There's a notification on your phone. Your operations AI employee has read everything across your business and sent you a prioritised summary of what's coming this week.
You read it in bed. Two minutes.
Then you go make breakfast for your kids. You don't need to think about your inbox. You don't need to plan your week in your head. You don't need to write a to-do list at 11pm in Notion.
Later you sit down to plan your content. Your content AI employee has already pulled what your competitors are doing, what's performing in your niche, and three hook ideas based on what your audience is actually responding to. You pick the ones you like. Record voice notes. By Sunday night, your week of content is ready.
Friday at 4pm your weekly review lands in your inbox. You read it. Close your laptop. The weekend starts.
This is not theoretical. This is what running a business with a team of AI employees actually looks like. And it's three weeks away.
FAQ.
I'm not technical. Will I keep up?
Yes. We build everything live, on screen, one step at a time, and you copy what I do in your own account. If you can write a text message and follow along on a Zoom call, you can do this. Nothing here needs code.
I've tried AI before and gave up. Why will this be different?
Because most people quit at the part where the output sounds generic, which is the part that happens before any of this is set up properly. We're not writing one-off prompts. We're building Claude a project that knows your business and your voice, so it stops sounding like a robot from the first build.
How much time will I need between calls?
An hour or two to put the week's build into practice. The calls do the heavy lifting. The Slack channel covers anything you get stuck on in between.
What if I miss a call?
Every session is recorded and yours to keep. You can rewatch, rebuild at your own pace, and ask me anything in Slack. Nobody falls behind.
Will this work for my specific business?
If you run a coaching, consulting, therapy, or any solo service business, yes. The five employees are the ones every business needs. Your Business DNA project makes each one specific to how you actually work, not a template.
What does "beta" actually mean for me?
It means you're one of the first ten to go through this before the full launch in the fall. You get more direct access to me, a smaller room, the founding price, and a real hand in shaping the program. The trade is that I'll ask you for honest feedback as we go.
Will the price go up?
Yes. $297 is the founding-cohort price. The fall launch will be more, with a bigger room and less one-on-one time. This is the cheapest and most hands-on this will ever be.
What happens after August 5?
You keep everything. The recordings, the guides, the SOPs, the skill files, the Slack history, and your custom 30-day plan for the next ten employees you add on your own.
One last thing.
If you finish this cohort without a team of AI employees you're actually using, message me. Either we extend our time until it's running, or you get your money back. I'm not interested in selling you something that doesn't deliver.
This is the first time I'm running it. I'm not going to let the first ten walk away with nothing.
You already trusted me once. I'm not going to waste that.
Reserve your seat.
Starts July 22. Ten seats. When you click through, you pay and immediately get the welcome email with the Slack invite, the calendar invites for all three calls, and the prep document for Call 1.